Prof. Willem Standaert


Department of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration

Willem Standaert is assistant professor at HEC Liège and visiting professor at Ghent University. His research interests are in the areas of technology-mediated interactions, sustainability, and digital innovation, especially in sports and services. His current research in sports digitalization focuses on fan engagement, hybrid sport configurations, and technology-based judging support systems. Willem is a co-chair of the Sports Digitalization track at the European Conference on Information Systems.

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