Nike won a record high of over 690 patent approvals in 2016, partially driven by a major expansion of patent applications the previous year. For a retail brand, Nike has been active in the tech sector over the years, collaborating with Apple, launching various wearable apps and devices, and making private market investments in artificial intelligence (via startup Reflektion) and supply chain optimization (via startup Llamasoft).
Based on this activity, we used CB Insights’ patent database to dig into some of Nike’s recent granted patents, which may indicate future strategic moves by the company. The patents run the gamut from customizable shoes to AR-based exercise enhancements.
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